COVID-19 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ea1i d\u1ecbch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c nh\u00e2n \u0111\u1ea1o c\u00f3 t\u00e1c \u0111\u1ed9ng d\u00e0i h\u1ea1n \u0111\u1ebfn c\u00e1ch ch\u00fang ta s\u1ed1ng, l\u00e0m vi\u1ec7c v\u00e0 gi\u1ea3i tr\u00ed. Ch\u1ec9 trong c\u00f3 v\u00e0i tu\u1ea7n, cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u1ea3o l\u1ed9n theo nhi\u1ec1u c\u00e1ch m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 n\u00e0o h\u00ecnh dung n\u1ed5i. Ch\u00fang ta kh\u00f4ng c\u00f2n g\u1eb7p g\u1ee1 nhau, l\u00e0m vi\u1ec7c, \u0111i \u0103n, \u0111i mua s\u1eafm v\u00e0 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i c\u00f9ng nhau nh\u01b0 tr\u01b0\u1edbc kia n\u1eefa. Th\u1ebf gi\u1edbi v\u1ed1n b\u1eadn r\u1ed9n v\u1edbi gu\u1ed3ng quay c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y gi\u1edd chuy\u1ec3n sang m\u1ed9t th\u1ebf gi\u1edbi \u201ctr\u1ea7m t\u01b0\u201d h\u01a1n v\u1edbi du l\u1ecbch h\u1ea1n ch\u1ebf, v\u0103n ph\u00f2ng \u0111\u00f3ng c\u1eeda, l\u00e0m vi\u1ec7c \u1edf nh\u00e0 \u201cl\u00ean ng\u00f4i\u201d. Thay v\u00ec \u0111i du l\u1ecbch \u0111\u00f3 \u0111\u00e2y v\u00e0 \u0111i \u0103n t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi b\u1eaft \u0111\u1ea7u th\u1eaft ch\u1eb7t chi ti\u00eau, ch\u1ec9 chi ti\u00eau v\u00e0o nh\u1eefng g\u00ec thi\u1ebft y\u1ebfu nh\u1ea5t: Th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu, Thu\u1ed1c men v\u00e0 c\u00e1c \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh c\u1ea7n thi\u1ebft v\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c giao d\u1ecbch v\u00e0 ph\u00e2n ph\u1ed1i nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc kia.<\/p>\n\n\n\n
Gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i \u0111\u00e3 thay \u0111\u1ed5i tr\u1ef1c ti\u1ebfp c\u00e1ch m\u00e0 m\u1ecdi ng\u01b0\u1eddi sinh s\u1ed1ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau v\u1edbi kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc c\u1ee7a \u0111\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m nhu c\u1ea7u v\u1ec1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n gi\u1ea3m \u0111\u00e1ng k\u1ec3 l\u1ea7n \u0111\u1ea7u ti\u00ean trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111ang t\u1ea1o ra m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ch\u01b0a t\u1eebng c\u00f3 trong nh\u1eefng ng\u00e0nh nh\u01b0 Du l\u1ecbch, X\u00e2y d\u1ef1ng, B\u1ea5t \u0111\u1ed9ng s\u1ea3n, V\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng\u2026. Kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c trong trung h\u1ea1n, m\u1ed9t khi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u00e0ng k\u00e9o d\u00e0i, ch\u00fang ta s\u1ebd c\u00e0ng nh\u1eadn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i d\u00e0i h\u1ea1n v\u00e0 s\u00e2u s\u1eafc trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
\u0110\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda tr\u01b0\u1edbc m\u1eaft v\u00e0 l\u00e2u d\u00e0i do kh\u1ee7ng ho\u1ea3ng COVID-19 \u0111\u01b0a l\u1ea1i, v\u00e0 \u0111\u1eb7t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc, chu\u1ea9n b\u1ecb cho nh\u1eefng thay \u0111\u1ed5i l\u00e2u d\u00e0i c\u1ee7a ng\u00e0nh sau kh\u1ee7ng ho\u1ea3ng trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi, c\u00e1c l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p trong c\u00e1c ng\u00e0nh c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng ngay. M\u1ed9t s\u1ed1 s\u1ebd \u01b0u ti\u00ean t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t\/hi\u1ec7u su\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch l\u1eadp danh m\u1ee5c d\u1ef1 \u00e1n\/\u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c quy\u1ebft s\u00e1ch chi ti\u00eau v\u1ed1n. M\u1ed9t s\u1ed1 kh\u00e1c s\u1ebd b\u1eaft \u0111\u1ea7u c\u1ea3m c\u1ea7n thi\u1ebft ph\u1ea3i \u0111\u01b0a c\u00e1c \u1ee9ng d\u1ee5ng s\u1ed1 h\u00f3a v\u00e0o quy tr\u00ecnh v\u00e0 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
M\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn r\u1eb1ng th\u1ebf gi\u1edbi tr\u00f4ng s\u1ebd kh\u00e1c nhi\u1ec1u khi ch\u00fang ta b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi sau \u0111\u1ea1i d\u1ecbch COVID-19. Trong Newsletter s\u1ed1 1 th\u00e1ng 4 c\u1ee7a Vietnam Report, ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eafc \u0111\u1ebfn m\u00f4 h\u00ecnh 5R \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1, gia t\u0103ng s\u1ee9c ch\u1ecbu \u0111\u1ef1ng v\u00e0 ph\u1ee5c h\u1ed3i trong th\u1eddi k\u1ef3 h\u1eadu kh\u1ee7ng ho\u1ea3ng. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd b\u00e0n \u0111\u1ebfn ch\u1eef R th\u1ee9 4 (T\u00e1i l\u1eadp h\u00ecnh \u1ea3nh \u2013 Reinmagining) trong m\u00f4 h\u00ecnh 5R c\u00f3 th\u1ec3 gi\u00fap l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u00f3 t\u1ea7m \u201cnh\u00ecn xa tr\u00f4ng r\u1ed9ng\u201d trong kh\u1ee7ng ho\u1ea3ng v\u00e0 b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch cho m\u1ed9t th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n
1. 5 nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i \u0111\u1ec3 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi<\/strong><\/p>\n\n\n\n 1.1. N\u00e2ng cao v\u1ecb th\u1ebf doanh nghi\u1ec7p, c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean<\/p>\n\n\n\n Tr\u01b0\u1edbc h\u1ebft, c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m b\u1ea3o v\u1ec7 s\u1ef1 an to\u00e0n v\u00e0 s\u1ee9c kh\u1ecfe cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng b\u1ea5t c\u1ee9 gi\u00e1 n\u00e0o. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 t\u00ean tu\u1ed5i trong ng\u00e0nh, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 truy\u1ec1n th\u00f4ng ngo\u00e0i doanh nghi\u1ec7p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u1ea3 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft, m\u1ed9t m\u1eb7t gi\u00fap hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111i\u1ec3m n\u00e0y, m\u1eb7t kh\u00e1c gi\u00fap b\u1ea3o v\u1ec7 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng trong h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u00ednh \u0111\u1ebfn c\u00e1c kh\u1ea3 n\u0103ng n\u00e0y. Truy\u1ec1n th\u00f4ng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty thay v\u00ec th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n v\u00e0 gi\u00fap gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. CEO v\u00e0 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ea5p cao c\u00f3 th\u1ec3 h\u1ecdp nh\u00f3m v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c kh\u1ed1i t\u00e0i s\u1ea3n, gi\u00e1m \u0111\u1ed1c kh\u1ed1i b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 \u0111\u01b0a ra c\u00e1c cam k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 n\u00ean tri\u1ec3n khai nhanh nh\u1ea5t c\u00e1c cam k\u1ebft \u0111\u00f3. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng vi\u1ec7c c\u1ea7n ph\u1ea3i l\u00e0m m\u00e0 c\u0169ng th\u1ec3 hi\u1ec7n uy t\u00edn c\u1ee7a doanh nghi\u1ec7p lu\u00f4n gi\u1eef \u0111\u00fang cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1edd v\u1eady kh\u00e1ch h\u00e0ng s\u1ebd ghi nh\u1eadn nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y v\u00e0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 \u1ed5n \u0111\u1ecbnh h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n 1.2. T\u1eadp trung qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n<\/p>\n\n\n\n Trong b\u1ed1i c\u1ea3nh ch\u01b0a \u0111\u00e1nh gi\u00e1 h\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tr\u1ea7m tr\u1ecdng c\u1ee7a \u0111\u1ea1i d\u1ecbch, \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ea5p cao n\u00ean \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u01b0\u1edbng d\u1eabn mang t\u00ednh t\u1eadp trung h\u00f3a h\u01a1n trong c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n \u1edf t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng b\u00ean c\u1ea1nh c\u00e1c h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 kinh doanh \u1edf ph\u1ea1m vi to\u00e0n doanh nghi\u1ec7p. T\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c \u0111\u00f2n b\u1ea9y t\u00e0i ch\u00ednh n\u00e0o hi\u1ec7u qu\u1ea3 v\u00e0 khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng d\u1ef1a tr\u00ean th\u1ef1c ti\u1ec5n th\u1ecb tr\u01b0\u1eddng v\u00e0 kinh doanh n\u00f3i chung.<\/p>\n\n\n\n 1.3. \u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi, c\u00f3 t\u00ednh t\u00f9y bi\u1ebfn cao t\u00f9y thu\u1ed9c t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t trong v\u1ea5n \u0111\u1ec1 gi\u00e3n ti\u1ebfn \u0111\u1ed9 tr\u1ea3 n\u1ee3 cho kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n Trong b\u1ed1i c\u1ea3nh nh\u1eefng gi\u1ea3 thuy\u1ebft \u0111ang cho r\u1eb1ng t\u00e1c \u0111\u1ed9ng kinh t\u1ebf c\u1ee7a \u0111\u1ea1i d\u1ecbch \u0111ang c\u00f3 chi\u1ec1u h\u01b0\u1edbng gi\u1ea3m, c\u00e1c ph\u1ea3n \u1ee9ng ch\u00ednh s\u00e1ch c\u1ee7a c\u00e1c th\u00e0nh ph\u1ed1, qu\u1ed1c gia, \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd kh\u00f4ng t\u01b0\u01a1ng \u0111\u1ed3ng trong c\u00e1c danh m\u1ee5c \u0111\u1ea7u t\u01b0. Ngay c\u1ea3 v\u1edbi m\u1ed9t lo\u1ea1i h\u00ecnh \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3, nhu c\u1ea7u c\u0169ng kh\u00e1c nhau v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. Nh\u1edd c\u00f3 s\u1ef1 \u0111a d\u1ea1ng h\u00f3a c\u1ee7a d\u1eef li\u1ec7u ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, k\u1ec3 c\u1ea3 c\u00e1c d\u1eef li\u1ec7u ph\u00e2n t\u00edch c\u00e1c k\u1ecbch b\u1ea3n kinh t\u1ebf v\u00e0 d\u1ecbch t\u1ec5 h\u1ecdc, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi mua b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a kh\u1ee7ng ho\u1ea3ng l\u00ean t\u1eebng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n thay v\u00ec bi\u1ec7n ph\u00e1p c\u00f9ng m\u1ed9t quy\u1ebft \u0111\u1ecbnh cho t\u1ea5t c\u1ea3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n 1.4. M\u1edf \u0111\u01b0\u1eddng chu\u1ea9n b\u1ecb cho c\u00e1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1<\/p>\n\n\n\n Tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng, m\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u00e3 d\u1ea7n chuy\u1ec3n sang c\u00e1c quy tr\u00ecnh s\u1ed1 h\u00f3a v\u00e0 t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 cho ph\u00e9p s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u1edbi kh\u00e1ch h\u00e0ng. T\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch c\u00e0ng l\u00e0m tr\u1ed7i d\u1eady xu h\u01b0\u1edbng n\u00e0y tr\u1ed7i d\u1eady m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd h\u01a1n. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n, trong \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng t\u1ed1i \u01b0u nh\u1ea5t trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n, bao g\u1ed3m t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, t\u00ecm ki\u1ebfm b\u1ea5t \u0111\u1ed9ng s\u1ea3n, qu\u1ea3n l\u00fd kinh doanh b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u2026..<\/p>\n\n\n\n 1.5. \u0110\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh<\/p>\n\n\n\n Khi kh\u1ee7ng ho\u1ea3ng b\u1eaft \u0111\u1ea7u l\u1eafng xu\u1ed1ng v\u00e0 qua \u0111i, c\u00e1c chu tr\u00ecnh r\u00e0 so\u00e1t chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng s\u1ebd thay \u0111\u1ed5i ra sao v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u1ebf n\u00e0o l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, thay v\u00ec d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kinh t\u1ebf h\u1ecdc truy\u1ec1n th\u1ed1ng, c\u00e1c l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p n\u00ean m\u1edf r\u1ed9ng ph\u1ea1m vi t\u00ecm ki\u1ebfm qua c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc, x\u00e3 h\u1ed9i h\u1ecdc, d\u1ef1 \u0111o\u00e1n h\u1ecdc v\u00e0 chuy\u00ean gia c\u00f4ng ngh\u1ec7. Ch\u1ec9 c\u00f3 v\u1eady m\u1edbi t\u00ecm th\u1ea5y xu h\u01b0\u1edbng v\u00e0 tri\u1ec3n v\u1ecdng m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n 2. 7 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh t\u00e1i l\u1eadp h\u00ecnh \u1ea3nh th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi. Tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ng\u00e0nh X\u00e2y d\u1ef1ng \u2013 B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/strong><\/p>\n\n\n\n 2.1. Th\u00fac \u0111\u1ea9y c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n to\u00e0n v\u00e0 \u1ee9ng d\u1ee5ng s\u1ed1 h\u00f3a trong quy tr\u00ecnh. Kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 v\u1ea1ch ra c\u00e1c l\u1ed9 tr\u00ecnh ho\u00e0n h\u1ea3o. Thay v\u00ec v\u1eady, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i k\u00edch ho\u1ea1t h\u1ec7 th\u1ed1ng l\u00e0m vi\u1ec7c t\u1eeb xa. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 th\u1ea7u, \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 t\u0103ng s\u1ef1 ph\u1ed1i h\u1ee3p t\u1eeb xa trong c\u00e1c c\u00f4ng \u0111o\u1ea1n s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh s\u1ed1 h\u00f3a ho\u1eb7c t\u1ed1i thi\u1ec3u h\u00f3a nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp. C\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i, m\u00f4i gi\u1edbi, \u0111\u1ea1i l\u00fd c\u0169ng n\u00ean b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh t\u1ed1i thi\u1ec3u h\u00f3a ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp, t\u1eadn d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong \u0111\u00f3 \u0111\u1ed9i ng\u0169 kinh doanh c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u00e0 x\u1eed l\u00fd c\u00e1c h\u1ee3p \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, ch\u1ed1t doanh s\u1ed1 v\u00e0 \u0111\u01a1n h\u00e0ng t\u1eeb xa v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 h\u00f3a. C\u00e1c nh\u00e0 cung c\u1ea5p v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m BIM, ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng qua th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng nh\u01b0 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng t\u1eeb xa.<\/p>\n\n\n\n 2.2. Ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a v\u00e0 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m vi\u1ec7c trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi. Duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa l\u00e0m vi\u1ec7c v\u00e0 s\u1ee9c kh\u1ecfe l\u00e0 c\u1ea7n thi\u1ebft d\u00f9 trong b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o v\u00e0 c\u00f2n quan tr\u1ecdng h\u01a1n trong th\u1eddi k\u1ef3 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay. C\u00e1c c\u00f4ng ty trong ng\u00e0nh n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3c c\u1ea1nh v\u0103n h\u00f3a doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh m\u1edbi m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 kh\u00f4ng ch\u1ec9 l\u00e0m gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro c\u1ee7a vi\u1ec7c l\u00e0m vi\u1ec7c t\u1eeb xa m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m thi\u1ec3u m\u1ed1i e ng\u1ea1i c\u1ee7a nh\u00e2n vi\u00ean li\u00ean quan \u0111\u1ebfn an to\u00e0n v\u00e0 n\u0103ng su\u1ea5t trong c\u00f4ng vi\u1ec7c. C\u0169ng v\u1eady, \u0111\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi c\u1ea7n thi\u1ebft cho c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n 2.3. X\u00e2y d\u1ef1ng \u0110\u1ed9i ng\u0169 r\u00e0 so\u00e1t, ki\u1ec3m tra \u0111\u1ed1i v\u1edbi c\u00e1c danh m\u1ee5c d\u1ef1 \u00e1n\/\u0111\u1ea7u t\u01b0. Trong b\u1ed1i c\u1ea3nh gi\u00e1 c\u1ea3 x\u00e2y d\u1ef1ng c\u00f3 th\u1ec3 ch\u1ecbu nhi\u1ec1u s\u1ee9c \u00e9p, c\u00e1c c\u00f4ng ty n\u00ean s\u1eed d\u1ee5ng quy m\u00f4 t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u00e1nh b\u1ecb \u1ea3nh h\u01b0\u1edfng. S\u1ebd c\u00f3 nhi\u1ec1u th\u00e1ch th\u1ee9c trong vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c trong ng\u00e0nh trong m\u1ed9t v\u00e0i th\u00e1ng t\u1edbi. \u0110i\u1ec1u n\u00e0y s\u1ebd li\u00ean quan \u00edt nhi\u1ec1u \u0111\u1ebfn vi\u1ec7c ph\u1ea3i l\u1ef1a ch\u1ecdn hay l\u00e0 s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa c\u00e1c d\u1ef1 \u00e1n v\u00e0 t\u00e0i s\u1ea3n v\u00e0 s\u1ebd d\u1ef1a ph\u1ea7n l\u1edbn v\u00e0o d\u1eef li\u1ec7u ch\u00ednh x\u00e1c xuy\u00ean su\u1ed1t c\u00e1c danh m\u1ee5c d\u1ef1 \u00e1n\/\u0111\u1ea7u t\u01b0. Do v\u1eady, c\u00e1c c\u00f4ng ty n\u00ean thi\u1ebft l\u1eadp \u0111\u1ed9i ng\u0169 gi\u00e1m s\u00e1t, r\u00e0 so\u00e1t trung t\u00e2m \u0111\u1ec3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n v\u00e0 \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c nhu c\u1ea7u ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft. Ngo\u00e0i c\u00e1c \u0111\u00e1nh gi\u00e1 mang t\u00ednh h\u1ec7 th\u1ed1ng v\u1ec1 c\u00e1c h\u1ea1ng m\u1ee5c d\u1ef1 \u00e1n c\u00f3 th\u1ec3 ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a COVID-19, c\u00e1c h\u1ea1ng m\u1ee5c v\u00e0 n\u0103ng l\u1ef1c li\u00ean quan \u0111\u1ebfn t\u00ednh minh b\u1ea1ch theo th\u1eddi gian th\u1ef1c c\u1ee7a ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n, t\u1ed3n kho nguy\u00ean v\u1eadt li\u1ec7u, c\u00e1c nh\u00e0 th\u1ea7u ph\u1ee5, c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed n\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Nh\u1eefng c\u00f4ng ty n\u00e0o t\u0103ng \u0111\u01b0\u1ee3c t\u00ednh minh b\u1ea1ch gi\u1eefa c\u00e1c h\u1ea1ng m\u1ee5c d\u1ef1 \u00e1n s\u1ebd \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n 2.4. Gia t\u0103ng n\u0103ng l\u1ef1c ph\u1ee5c h\u1ed3i c\u1ee7a chu\u1ed7i cung c\u1ea5p. \u0110a s\u1ed1 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh \u0111\u00e3 r\u00e0 so\u00e1t l\u1ea1i chu\u1ed7i cung c\u1ea5p c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i s\u1ef1 \u0111\u1ee9t g\u00e3y do \u0111\u1ea1i d\u1ecbch. V\u00e0 \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 cung c\u1ed1 nh\u01b0 chu\u1ea9n b\u1ecb h\u00e0ng t\u1ed3n kho, d\u1ef1 tr\u1eef; x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i b\u1ed5 sung; tuy\u1ec3n d\u1ee5ng lao \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 thay th\u1ebf c\u00e1c nh\u00e0 th\u1ea7u ph\u1ee5. \u0110\u1ed9ng th\u00e1i n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 h\u1ee3p nh\u1ea5t v\u00e0 t\u00edch h\u1ee3p theo chi\u1ec1u d\u1ecdc nhi\u1ec1u h\u01a1n c\u1ee7a chu\u1ed7i gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u1ed1i thi\u1ec3u h\u00f3a r\u1ee7i ro m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh n\u0103ng su\u1ea5t trong t\u01b0\u01a1ng lai. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00ednh nh\u1eefng th\u1ef1c ti\u1ec5n c\u00f4ng vi\u1ec7c nhi\u1ec1u c\u1ea5p \u0111\u1ed9 v\u00e0 ph\u00e2n m\u1ea3nh nh\u01b0 ng\u00e0y nay \u0111\u00e3 c\u1ea3n tr\u1edf \u0111\u00e1ng k\u1ec3 nh\u1eefng thay \u0111\u1ed5i tr\u00ean di\u1ec7n r\u1ed9ng v\u1ec1 c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c, v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 h\u00f3a, c\u00e1c \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 R&D.<\/p>\n\n\n\n 2.5. Ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n v\u1ed1n v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c. \u0110\u1ec3 \u1ed5n \u0111\u1ecbnh sau kh\u1ee7ng ho\u1ea3ng, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, \u1ee9ng ph\u00f3 v\u1edbi COVID-19 l\u1ea1i mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i b\u1ea5t ng\u1edd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chuy\u1ec3n \u0111\u1ed5i m\u00e0 v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. Vi\u1ec7c ph\u00e2n b\u1ed5 c\u00f3 th\u1ec3 s\u1ebd kh\u00e1c nhau trong su\u1ed1t chu\u1ed7i cung c\u1ea5p, tuy nhi\u00ean doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ch\u1ecdn n\u01a1i \u0111\u1ec3 ph\u00e2n b\u1ed1 ngu\u1ed3n v\u1ed1n, c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c v\u00e0 n\u0103ng l\u1ef1c theo c\u00e1ch th\u1ee9c ti\u1ebft ki\u1ec7m v\u00e0 h\u1ee3p l\u00fd nh\u1ea5t. V\u00ed d\u1ee5 gia c\u1ed1 cho c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao trong t\u01b0\u01a1ng lai b\u1eb1ng c\u00e1ch gia t\u0103ng v\u1ed1n v\u00e0 ph\u00e2n b\u1ed5 l\u1ea1i n\u0103ng l\u1ef1c t\u1ed5 ch\u1ee9c ho\u1eb7c l\u00e0m s\u1eafc n\u00e9t m\u00f4 h\u00ecnh kinh doanh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch b\u1ecf \u0111i c\u00f3 ch\u1ecdn l\u1ecdc c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c. T\u00f9y v\u00e0o m\u1ee9c \u0111\u1ed9 c\u1ee7a vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u00e0 n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f2n b\u1ea9y trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p.<\/p>\n\n\n\n 2.6. X\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 chuy\u1ec3n sang h\u00ecnh th\u1ee9c x\u00e2y d\u1ef1ng ti\u1ec1n ch\u1ebf. C\u00e1c nh\u00e0 cung \u1ee9ng v\u00e0 c\u00e1c nh\u00e0 th\u1ea7u ph\u1ee5 n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 h\u1ec7 sinh th\u00e1i ph\u1ee5 thu\u1ed9c \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng ti\u1ec1n ch\u1ebf. X\u00e9t v\u1ec1 d\u00e0i h\u1ea1n, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng l\u1eafp gh\u00e9p ho\u1eb7c x\u00e2y d\u1ef1ng ti\u1ec1n ch\u1ebf. S\u1ef1 d\u1ecbch chuy\u1ec3n nh\u01b0 v\u1eady c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng c\u00f9ng ph\u1ed1i h\u1ee3p \u0111\u1ec3 thi\u1ebft k\u1ebf ra c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 c\u00f4ng tr\u00ecnh. Ngo\u00e0i ra, x\u00e2y d\u1ef1ng ti\u1ec1n ch\u1ebf c\u00f2n g\u00f3p ph\u1ea7n v\u00e0o m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u00f4ng qua vi\u1ec7c gi\u1ea3m r\u00e1c th\u1ea3i nguy\u00ean v\u1eadt li\u1ec7u, ti\u1ebfng \u1ed3n v\u00e0 b\u1ee5i kh\u00f4ng kh\u00ed.<\/p>\n\n\n\n 2.7. Th\u00e2n thi\u1ec7n h\u01a1n v\u00e0 gi\u1eef m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. S\u1edf th\u00edch v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i t\u1eebng b\u01b0\u1edbc \u2013 h\u01b0\u1edbng \u0111\u1ebfn mua b\u00e1n tr\u1ef1c tuy\u1ebfn, l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng b\u1ec1n v\u1eefng h\u01a1n. Ch\u01b0a bi\u1ebft c\u00f3 th\u1ec3 c\u00f2n c\u00f3 nh\u1eefng xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i n\u00e0o n\u1eefa kh\u00f4ng, nh\u01b0ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng trong giai \u0111o\u1ea1n sau kh\u1ee7ng ho\u1ea3ng COVID-19. Do v\u1eady, quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft l\u00e0 ph\u1ea3i th\u00e2n thi\u1ec7n v\u00e0 v\u00e0 gi\u1eef m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng c\u1ea3 hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n\n\n\n Ducle l\u01b0\u1ee3c d\u1ecbch t\u1eeb:<\/p>\n\n\n\n https:\/\/www.mckinsey.com\/industries\/capital-projects-and-infrastructure\/our-insights\/how-construction-can-emerge-stronger-after-coronavirus<\/p>\n\n\n\n https:\/\/www.mckinsey.com\/industries\/private-equity-and-principal-investors\/our-insights\/commercial-real-estate-must-do-more-than-merely-adapt-to-coronavirus<\/p>\n\n\n\n (L\u00ea Anh \u0110\u1ee9c \u2013 l\u01b0\u1ee3c d\u1ecbch: Vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n khi tr\u00edch d\u1eabn)<\/em><\/strong><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" B\u00e0i d\u1ecbch c\u1ee7a Mr. \u0110\u1ee9c L\u00ea<\/p>\n","protected":false},"author":1,"featured_media":524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,18],"tags":[],"class_list":["post-552","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-bai-viet-moi","category-truyen-dich","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=\/wp\/v2\/posts\/552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=552"}],"version-history":[{"count":3,"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=\/wp\/v2\/posts\/552\/revisions"}],"predecessor-version":[{"id":589,"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=\/wp\/v2\/posts\/552\/revisions\/589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=\/wp\/v2\/media\/524"}],"wp:attachment":[{"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tienganhdehoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}